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2/24/2016 8 Comments

The Collar City Creamery – North Central’s Milk Headquarters

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Photo by Suzanne Spellen
Throughout much of the late 19th and 20th centuries, the North End, as Troy’s North Central neighborhood was often called, produced many important products that were vital to Troy’s own citizenry, as well as products that were sold across the country.

Our most vital resource, the Hudson River, flows past this neighborhood, sandwiched between Downtown and Lansingburgh. Many industries and businesses were located along, or not far from its banks.

They were largely companies that needed the river to transport their raw materials and products. They included the gas company, lumber yards, ice houses, coal companies and other commodities. Factory buildings lined River Street, and the streets west of it, when possible, making collars and cuffs, clothing, furniture, mattresses and other products.

Over the years on into the 20th century, as industry changed in Troy, new businesses rose where older businesses once stood. Regatta Place, a now forgotten short street leading from River Street to the Hudson, was once home to the Collar City Creamery.
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I didn’t know Regatta Place existed, and it’s only a few blocks from my house. Here, at the end of the street was the headquarters of Troy’s largest and most successful dairy business. 
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Sanborn map entry, sometime after 1936, when Borden bought the company. Map via Architecture Library, RPI.
The Collar City Creamery

The CCC was established in 1925 as a distributing company for dairy products. The Regatta Place location was their main office, with other centers to be established in nearby towns.

The Directors of the company were Jerry B. Batigley, Charles R. Cornell and John E. P. Hughes of Albany, and William Clarkson and John H. Brewster of Troy.

Charles Cornell, known throughout his life as C. Ray, was the head of the company as well as the plant manager. He was an experienced dairy man, having founded the Boulevard Dairy in Albany in 1913. The CCC was his baby.

As we can see from the Troy city map, the plant consisted of a large central processing plant, with a line of stables and wagons on the grounds. These horse drawn milk carts were a familiar sight for all of Troy’s citizens for many years.
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The Troy Times carried ads almost daily for the Creamery, offering a wide range of dairy products, including milk, cottage cheese, butter, buttermilk, cream, eggs and later – chocolate milk and fruit drinks.
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1931 Ad in the Troy Times.
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Circa 1925 CCC milk bottle with cream skimming spoon. Photo: Etsy
The Importance of the Collar City Creamery to Troy

The CCC became ingrained in the life of Troy. Their products were used exclusively in cooking classes sponsored by the WYCA and local banks. Cooking columnists in the Troy Times touted the superiority of Creamery milk and dairy.

Local school classes from both Lansingburgh and Troy visited the plant often, which no doubt, hired many of the students after they graduated.  The Creamery donated their products to the Home Ec. Classes of both school systems.

The CCC took part in local industry trade shows and was touted as one of Troy’s most important businesses. Don Rittner’s book, Troy Revisited has a photo of the CCC’s exhibit table at a Troy Business Fair held at the Troy Armory in 1934. 
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1933 Troy Times ad.
Like most companies, the Collar City Creamery had its own baseball team. This was par for the course with most companies in America at the time. The Collar City Milkmen played other local company teams. The company also had annual picnics, Christmas parties and other perks for their workers.

They also had their share of problems. Over the years there were accidents involving delivery cart drivers and pedestrians and runaway horses. Someone tried to open the safe and rob the office in 1928. They were scared off by the watchman.

The great milk wars of the Depression also affected the Creamery, as upstate farmers tried to get fair prices for their milk. They were fighting against the three largest dairy companies, who controlled most of the milk processing in the state.
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The largest of these, the Borden Milk Company, bought the Collar City Creamery from C. Ray Cornell in 1936 for an undisclosed amount. They retained him as plant manager. He would stay with the company until his retirement in 1947.
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World War II era ad. Troy Times, 1942
During World War II, as the country experienced rationing of items like tires, the Creamery went back to delivering milk by horse drawn carts. They even made an ad out of it. Old Dobbin, the horse, had been drafted, too.
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The Creamery fought the tire rationing and won a concession from the government, allowing them to buy tires. It was deemed that dairy delivery, especially to Troy’s children, was important to the war effort.
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Borden's makes its corporate presence known. 1949 Troy Times ad.
After the War

On January 30, 1949, two neighborhood kids, Dennis Curley and David Collins, both 8 years old, were playing near the Hudson River. They got closer and closer to the river’s edge and ended up having a great time sliding on the ice near the shore.

David Collins turned to call his dog. When he turned around, Dennis had fallen through the ice into 15 feet of water. He was shivering, desperately clinging to the edge. Young Collins ran for help at the Creamery.
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A group of workers rushed to the river to rescue the boy. They brought ropes and got to the scene as David Collins went out on the ice to hand his friend a long stick. He told him that help was coming. The freezing Dennis told him he didn’t know how much longer he could hold on.
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Dennis Curley in the hospital after his rescue from the icy Hudson River. Times Union, 1949.
It turned out the rope wasn’t long enough, even with the stick attached. One of the Creamery rescuers, Si Maple, tied the rope around his waist, and crawled on his stomach out on the ice to the boys. He sent David back to shore. Dennis looked at him and said, “I can’t hold on any longer.” Maple grabbed his coat as he let go, and yelled for his co-workers to pull.

The ice was breaking under the two as they were pulled to shore, but they made it. The police had arrived and Dennis was rushed to the hospital. The St Patrick’s School student was there for several days, and fully recovered, hopefully wiser, from his ordeal.
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A year later, Si Maple received a reward from the nationally-based Milk Industry Foundation for his heroism.

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Photo by Suzanne Spellen
The End of an Era

The Collar City Creamery stayed in business until the 1950s. The last mention in the Troy Times was in 1954. Whenever it was they closed down, they did not make a lot of noise doing it. No doubt Borden, which several other milk processing plants in the Capital Region, just moved its operations to another location.

The plant was sold. The S.A. Fane Construction Company was located here by the 1960s. They kept the 1930s Deco style main building, where “Collar City Creamery” can still be seen. Today, this location is the Pump Service and Supply of Troy.

Over the years, Regatta Place has almost disappeared. It wasn’t a large or wide street to begin with, and does not cross River, so it’s easy to miss. It marks the termination of the alley that runs behind the buildings on the west side of River Street.

The old Collar City Creamery building still stands. It’s right around the corner from St. Basil’s Greek Orthodox Church, a block north of Glen. Walk or ride by sometime and take a look. It’s a piece of North Central’s forgotten history.
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Google Maps
8 Comments
Tracey Leibach
2/24/2016 02:35:18 pm

I just love your blog! Great stories and great photos. Thanks for sharing your love of all things Troy. :)

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Annee Borthwick
3/1/2016 06:04:34 pm

1941 Milk delivery directly to homes was an essential service when many families had no auto or the one auto was used for commuting. My parents shared a home with their best friends. Two infants and two toddlers got measles and their moms were quarantineed. The dads waved from the sidewalk; the milkman delivered milk and bread. After three weeks the big front porch held 65 empty quart bottles to be sterilized as everyone had survived, although barely.

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gail whitefield
6/15/2016 10:55:59 am

Dennis Curley is my cousin. Thanks for the recap of his horrible ordeal. None of us cousins would ever dare to go near the Hudson River again after that happened to him.

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Dennis Curley
2/12/2018 09:05:38 pm

I recently bumped in to this story/site by accident and was reminded of the incident in the river - I was 9 years old at the time and also lived in Troy. Through the years I would get phone calls from people passing through the Troy area who knew Dennis and were just looking him up, not knowing that he had moved on to Caribou Maine. I googled him after reading the story, and found that he had just passed away on January 19 in Fort Lauderdale, Florida. The story of his passing is in this URL https://thecounty.me/2018/01/22/news/business-news/channel-x-radio-staff-family-numb-after-passing-of-founder-dennis-curley/

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Nancy
12/31/2019 12:27:05 pm

Just came across this blog, curious if the CCC is the old Borden’s in N.Troy ?

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Tasting Tiffany link
11/21/2020 03:44:32 am

Nice blog you have

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Jacquelyn Pasinello link
7/22/2022 10:07:11 am

Bought an old bottle today as yard sale. Thanks for the history.

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Christina S Kelly
7/28/2022 08:24:38 am

this is fabulous- researching creameries and milk processing in the county for the Hart-Cluett Museum.

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    My name is Suzanne Spellen. I've been many things: a writer, historian, preservationist, musician, traveler, designer, sewer, teacher, and tour guide; a long time Brooklynite and now, a proud resident of Troy, NY.

    Life doesn't always turn out the way you planned it, but if you embrace the journey, you may find that you are always where you are supposed to be. 

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